Threat
Handsome guys are facing extinction.
In the hot and humid Philippines, where dirt and pollution are prominent, only 6.2% of guys use facial wash.
How can Master save them?
By introducing #PimpleAwarenessMonth
a campaign to help men face the problem about their face.
In June 2017, we launched a PSA video led by Philippines’ Heartthrob Alden Richards. Guys started talking about pimples openly.
YouTube Awards 3rd Prize