I am a Filipino Creative Director with over 11 years of experience in the industry of advertising, leading teams and developing innovative campaigns grounded in truthful human insights. My passion lies in translating business needs into compelling messages that resonate with diverse target audiences. I began my career at one of the Philippines’ globally awarded creatives agencies, Dentsu JaymeSyfu, and I am now based in Myanmar, leading a strong team of 26 talented creative professionals and honing their skills in FMCG, telecommunications, pharmaceutical, alcohol, beauty, and nutrition accounts.