Problem
Valentine’s Day is a day when girls get all the attention, and guys fail to give attention to themselves and their looks, with only 6.2% of them using facial wash. So how can Master make Valentine’s Day a day for single guys too?
We turned V-Day to Vengeance Day.
A campaign that motivated guys to love themselves first, by using handsomeness as revenge. We launched a video following the revenge stories of 3 now-handsome guys. Instead of hearts, social media was filled with vengeance. The message resonated with guys reaching 4.1 million, and a total of 6 million impressions, and ultimately drove sales growth of 115% for 2nd week of February.
Now more guys are seeking revenge the best way possible, by being handsome.